Benefit 1 : Sales argument for your negotiations with retailers and wholesalers (B2B)

• Credible superiority claim of good taste both on domestic and export markets.
• Certified taste is a clear differentiating mark from competition.
• Products are associated to the symbol of high gastronomy and its best ambassadors : the Chefs and Sommeliers.

 

Benefit 2 : An efficient tool to better communicate with consumers (B2C)

• Easy-to-understand and reassuring label to facilitate consumers' decision.
• Widely recognized seal of approval for your packaging, documents, ads, website...
• Advertising and communication on taste is proved to generate significant impact on notoriety and sales.
• Halo effect: the consumers can see the Superior Taste Award on products around the world.
• Consumers are ready to pay a price premium for an awarded product.

Benefit 3 : Media coverage

• iTQi has online access to a worldwide database of food and beverage journalists
• In May-June, press releases about awarded products and companies are issued in the various countries.
• iTQi also offers each awarded company the option to target specific media markets.
• Exposure on iTQi website with direct links increases Internet referencing and visibility.

Benefit 4 : Results of the tastings

• iTQi issues a confidential sensory analysis graph and valuable reports made by the judges for R&D;/Quality Managers.
• Reports include comments on each organoleptic criteria (first impression, aspect, aromas, texture, savours and
  retro-olfaction) and, when appropriate, suggestions for product improvement.
• Retailers use this information to assess the quality of their own brand products.